Sportsbook technology provider selected to power one of the biggest online casino operators in Brazil
FIRST.bet is powering new online sportsbooks for 7Games, Betão and R7, three brands operated by OIG Gaming Brazil.
The three brands have gone live with a full sportsbook powered by FIRST.bet, with 7Games building its own sportsbook front end on SportOS, the FIRST.bet operating system.
“Brazil is not a market you can grow into slowly,” said Fernando Oliveira Lima, founder and CEO of 7Games. “The product has to work from day one. FIRST.bet gave us a sportsbook that already fits this market, so we could focus on our players instead of fixing the technology underneath them.”
Tom Light, founder and CEO of FIRST.bet, commented: “Brazil rewards operators who get the product right and punishes the ones who don’t. 7Games already commands serious traffic on the casino side.
“Now they have a sportsbook built to hold up under that kind of pressure, on their own front-end, running on our engine. That is exactly what SportOS was built for.”