London-listed gaming technology provider Playtech has completed the migration of Fortuna Entertainment’s Slovakian sportsbook onto its IMS platform.
The migration is the latest stage in Fortuna and Playtech’s omni-channel partnership in Central and Eastern Europe, and will be followed at a later date by the migration of Fortuna’s sportsbooks in the Czech Republic, Poland and Croatia to the Playtech platform.
Fortuna customers in Slovakia can now access sportsbook funds across retail and online channels, with the operator also gaining access to Playtech’s Engagement Centre and responsible gambling tools for use across its omni-channel offering.
Fortuna also plans to launch Playtech’s casino suite and extensive selection of third-party gaming content, subject to casino licensing.
“Our strategic partnership with Playtech is central to our growth plans and success so far,” said Fortuna Entertainment Group CEO Per Widerstrom. “This migration is the next stage in Fortuna’s omni-channel leadership in Central and Eastern Europe. Fortuna customers can now enjoy a sophisticated and seamless user experience.
“Playtech’s data driven toolset allows for real time player messaging and engagement, immediately improving the quality of the player experience and taking our responsible gambling capabilities to the next level.”
Playtech chief operating officer Shimon Akad commented: “Fortuna’s continued growth trajectory is highly impressive and we are proud to be a strategic partner to one of the foremost operators in Europe.
“This partnership firmly leverages the power of the Playtech ONE solution, both from a marketing and player tracking perspective, and we believe there is further growth ahead as Fortuna continues to extend its omni-channel leadership.”
Shares in Playtech plc (LSE:PTEC) were trading down 2.31 per cent at 398.68 pence per share in London Thursday morning.