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Cherry prioritises growth over profitability for online gaming

28th August 2013 2:03 pm GMT

Sweden’s Cherry said Wednesday that it will continue to prioritise the development of its online gaming products instead of seeking profitability, as the company looks to re-establish a strong presence in the Scandinavian gaming market.

Cherry reported a 29 per cent increase in online gaming revenues to SEK29.4m for the second quarter of 2013, following a 64 per cent year-on-year rise in deposits.

Cherry CEO Emil Sunvisson said: “The quarter was characterized by a very strong intake [...]

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