Login/Register
Octoplay
Octoplay
Pragmatic Play

32Red buoyed by increased marketing but acquisition costs rise

24th September 2014 8:39 am GMT

UK-listed online gaming operator 32Red said Wednesday that its revenue and earnings growth during the first half of 2014 reflected increased marketing investment in the period, and resulted in a 35 per cent increase in the number of new players recruited.

The company recruited 23,566 new players to its core 32Red casino brand during the period, having increased its investment in marketing, with improved player retention and reactivation activities resulting in a 20 per cent increase [...]

Continue reading

Subscribe for full access to Gaming Intelligence including premium news content, feature articles, news archive, company profiles and more. Includes subscription to the print edition of GIQ magazine and postage.

Subscribe

Already a subscriber or registered user? Login

Related Videos
Pragmatic Play