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32Red buoyed by increased marketing but acquisition costs rise

24th September 2014 8:39 am GMT

UK-listed online gaming operator 32Red said Wednesday that its revenue and earnings growth during the first half of 2014 reflected increased marketing investment in the period, and resulted in a 35 per cent increase in the number of new players recruited.

The company recruited 23,566 new players to its core 32Red casino brand during the period, having increased its investment in marketing, with improved player retention and reactivation activities resulting in a 20 per cent increase [...]

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