Bragg Gaming is strengthening its position in Brazil after acquiring an equity stake in Santa Catarina-based game development studio RapidPlay.
The equity stake includes an option to acquire a controlling interest in the company, with Bragg also entering into an exclusive content partnership to integrate and offer RapidPlay’s portfolio across its expanding base of Brazilian operator partners.
All titles developed under the partnership will be powered by Fuze, Bragg’s proprietary engagement technology that features real-time gamification, player retention tools and promotional capabilities.
“This partnership with RapidPlay is more than just an investment – it’s a strategic move that strengthens our differentiated local content proposition,” said Bragg Gaming chief commercial officer Neill Whyte. “The studio combines creative excellence with operational efficiency, making it an ideal partner for our expansion efforts in the region.”
RapidPlay CEO and co-founder Rafael Roos Bordignon commented: “RapidPlay was founded to create genuinely Brazilian gaming experiences. Joining forces with Bragg gives us the scale and structure to do that with even greater impact. We’re excited to enter this next phase together.”
Bragg has already partnered with over one third of Brazil’s licensed operators and has an office in São Paulo, led by LatAm regional director Sara Mosallaee and senior account manager Amanda Alexandrini.
Shares in Bragg Gaming Group Inc (TOR:BRAG) were unchanged at CAD$5.30 per share in Toronto following the announcement Thursday.