Parent company of the Superbet brand will open its first tech hub in Romania by acquiring software developer Crafting Technologies
Super Technologies has entered into an agreement to acquire Romanian software developer Crafting Technologies.
The acquisition remains subject to customary approvals and will support the development of a technology hub based in Romania, complementing Super’s existing hubs in Croatia, Spain, Netherlands, United Kingdom and Brazil.
Super said that the strategic move will reinforce its commitment to investing in ‘high quality talent, building scalable technology platforms, and expanding its European technology footprint, with Romania playing a central role in the company’s future growth.”
Based in Cluj-Napoca, Crafting has a team of highly skilled engineers and software development specialists who will join Super’s growing tech hub in the northwestern Romanian city.
“We are confident that Romania’s mature and competitive technology ecosystem provides access to specialized engineering capabilities essential for Super’s future roadmap,” said Super deputy CEO Albert Simsensohn. “Moreover, the city of Cluj-Napoca offers a vibrant environment of innovation combined with operational efficiency and proximity to our regional hubs.
“Crafting Technologies will bring a proven internal talent academy that develops engineers and upskills existing talent, strengthening our long-term capacity and supporting the execution of our technology roadmap.”
Gabriel Bota, co-founder & CEO of Crafting Technologies, commented: “Over the past 10 years, through Crafting Software and now Crafting Technologies, we have built a team focused on engineering quality, trust, and long-term partnerships. What started as a small group of friends, passionate engineers, evolved into a company delivering critical systems for high-growth businesses.
“Joining forces with Super feels like a natural next step for us. We already share a strong technical connection, and also a very similar way of thinking about ownership, speed, and building reliable technology that can scale over time. We’re excited about continuing to grow the Cluj technology hub together and bringing the same culture and mindset that shaped Crafting since day one.”