New deal will initially pursue opportunities across DAZN’s international footprint while placing a major strategic focus on the United States
DAZN has agreed a global strategic partnership with ADI Predictstreet to develop and distribute prediction market experiences for sports fans worldwide.
This agreement follows a partnership earlier this year between DAZN and ADI Predictstreet to integrate ADI Predictstreet into the DAZN platform.
The two companies will now collaborate to bring regulated prediction markets to sports fans across the world, combining ADI Predictstreet’s prediction market technology with DAZN’s global reach, sports rights and fan-centric digital ecosystem.
The partnership will initially pursue opportunities across DAZN’s international footprint while placing a major strategic focus on the United States, where DAZN is rapidly expanding its presence.
DAZN and ADI Predictstreet intend to launch in the US once all necessary regulatory licences, approvals and authorisations are in place.
ADI Chain, the Abu Dhabi-headquartered institutional blockchain platform, will provide the underlying infrastructure for the partnership, including secure digital settlement, stablecoin capabilities and a foundation for future digital innovation across DAZN’s ecosystem, including the introduction of a DAZN-branded stablecoin.
“Prediction markets are becoming one of the most exciting and rapidly growing forms of digital fan engagement,” said DAZN Group CEO Shay Segev. “This exclusive partnership combines ADI Predictstreet’s innovative regulated platform with DAZN’s global reach, premium rights and direct relationship with sports fans in more than 200 markets.
“Together, we have the opportunity to create an entirely new way for fans to participate in the sporting moments they care about most. The United States will be a major focus, and we intend to launch there as soon as the required regulatory framework and licences are in place.”
Dimitrios Psarrakis, CEO of ADI Predictstreet, commented: “Prediction markets capture what fans truly believe, and there is no more powerful or immediate source of collective conviction than live sport. Our partnership with FIFA gives ADI Predictstreet a unique position at the heart of the world’s biggest sporting event.
“By partnering exclusively with DAZN, we can now combine that position with the reach and engagement of the world’s leading global sports platform. Our shared ambition is clear: to build the leading regulated sports prediction market experience globally, with the United States at the centre of our long-term strategy.”
ADI Chain CEO Andrey Lazorenko, added: “ADI Chain was built to bring regulated, institutional-grade digital infrastructure to consumer scale. Sport provides the most universal and emotionally powerful use case. Through DAZN and ADI Predictstreet, our blockchain and stablecoin rails can support real-time fan participation securely and seamlessly across global markets.”
DAZN delivers more than 140,000 live events annually and is the global home of football, boxing and MMA, as well as NFL Game Pass and NHL.TV internationally.