Shares in Genius Sports soar on deal with Polymarket to combine exclusive live sports streaming, official data and integrity capabilities
Genius Sports has partnered Polymarket to combine live sports streams with real-time event contracts in a CFTC-regulated prediction market platform.
The agreement will see Genius provide exclusive streaming rights and league IP across selected official competitions, alongside official data and integrity services for Polymarket’s platform in the United States.
The partnership will enable Polymarket’s US customers to access exclusive live match streaming alongside related real-time event contracts, including streaming of Italy’s Serie A, an exclusive partner of Polymarket in the US.
Genius’ official data will be used to determine the outcome and settlement of covered sports contracts, ensuring each market resolves using the same verified event information supplied to professional leagues.
“Trust, transparency and innovation are fundamental to the long-term development of sports prediction markets,” said Ari Borod, president of sports business development at Polymarket. “Live streaming, official data and integrity infrastructure play an important role in establishing an engaging product that customers can depend on.
“Our partnership with Genius Sports gives professional leagues direct visibility into prediction market activity around their competitions and reflects the standard we hold across every official league relationship we build.”
Genius will also help to drive Polymarket’s continued expansion through its digital marketing solutions, including Legend-owned media properties.
Polymarket will also participate in Genius’ integrity information-sharing processes, giving leagues and governing bodies greater visibility into related market activity and enabling real-time coordination around irregular trading patterns.
“Prediction markets are emerging as an important new way for fans to engage with live sports,” said Sean Conroy, executive vice president of rights and partnerships at Genius Sports. “As the category continues to grow, robust integrity safeguards are not simply optional; they are foundational.
“By bringing together official data, live streaming, league IP, integrity services and the reach of our Legend media network, we are helping Polymarket deliver a differentiated and trusted experience for sports fans across the US.”
The partnership marks the latest expansion of Polymarket’s sports infrastructure, which now spans official league partnerships with MLB, Liga MX, Bundesliga, La Liga, Serie A, MLS, NHL and UFC.
Shares in Genius Sports Ltd (NYSE:GENI) soared by 14.29 per cent to close at $8.08 per share in New York Tuesday following the announcement.