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Revised marketing strategy pays off for NetPlay TV but revenue falls

15th September 2015 8:01 am GMT

Despite posting a 12 per cent decline in net revenue for the first half of 2015, live TV gaming operator NetPlay TV said that it was able to increase active depositing players across its brands after revising its marketing strategy in light of the introduction of the UK’s Point of Consumption (PoC) tax.

Total active depositing players were up 13 per cent to 63,411, while average revenue per active depositing player across its casino brands grew [...]

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