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bet-at-home.com invests in its brand as marketing expenses rise in H1

1st August 2016 8:57 am GMT

bet-at-home.com, the Frankfurt-listed online gaming operator owned by Betclic Everest Group, has credited higher marketing investment for driving a 15 per cent increase in gross betting and gaming revenue in the first half of 2016.

This year-on-year growth helped gross revenue for the period climb to €65.4m. This, it said, was the result of the continuing investments in its brand during H1, which included targeted advertising campaigns in the lead up to Euro 2016.

Total marketing expenses [...]

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