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Ladbrokes benefits from upsurge in mobile betting

6th July 2010 8:12 am GMT

Benefiting from the launch of an iPhone betting application tailored specifically for the World Cup, UK bookmaker Ladbrokes said that it has already taken four times as many mobile bets during the event compared to the last major football championships, Euro 2008, with the company breaking the 100,000 barrier for mobile bets taken on a single event for the first time.

Ladbrokes said that the rapid growth has been driven by the [...]

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