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Endeavor Group to acquire SG’s OpenBet sportsbook business for $1.2bn

28th September 2021 7:27 am GMT
OpenBet

New York-listed talent and media agency holding company Endeavor Group Holdings has agreed a $1.2bn deal to acquire the OpenBet sportsbook platform from Scientific Games.

Endeavour, which also owns IMG Arena, will pay $1.2bn for the business through a combination of $1.0bn in cash and $200m in Endeavor Class A common stock, subject to regulatory consents and approvals, and customary closing conditions.

The acquisition will complement Endeavour’s IMG Arena business, which delivers official live sports streaming video [...]

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