Stockholm-listed online gaming affiliate Better Collective has moved to strengthen its position in the Canadian affiliate market with the acquisition of Sports Betting Canada.
Better Collective will pay up to €21.4m to acquire the assets of Sports Betting Canada, with €15.9m due up-front and a deferred earn-out of €5.5m payable subject to achieving certain deliverables over the next three months.
SportsBettingCanada.ca is expected to generate revenue in excess of €5m in 2022.
As a result of the acquisition, [...]
