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Better Collective acquires affiliate Sports Betting Canada

24th March 2022 9:21 am GMT
Better Collective

Stockholm-listed online gaming affiliate Better Collective has moved to strengthen its position in the Canadian affiliate market with the acquisition of Sports Betting Canada.

Better Collective will pay up to €21.4m to acquire the assets of Sports Betting Canada, with €15.9m due up-front and a deferred earn-out of €5.5m payable subject to achieving certain deliverables over the next three months.

SportsBettingCanada.ca is expected to generate revenue in excess of €5m in 2022.

As a result of the acquisition, [...]

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