DraftKings is enhancing its golf pricing capabilities after completing the acquisition of Dijon Systems, a subsidiary of Mustard Systems that owns and operates Mustard Golf.
A leading B2B supplier of golf betting models and pricing, the acquisition of Mustard Golf will enable DraftKings to have a differentiated and leading golf product with expanded offerings and coverage.
The company said that acquiring Mustard Golf’s advanced data models will allow DraftKings to expand its golf offering and introduce new bet types, which will broaden the depth and variety of available golf betting markets for players.
“Golf betting continues to gain traction amongst our players and adding Mustard Systems’ golf technology and its talented golf team will only sharpen our edge in creating an expansive and dynamic golf product offering,” said DraftKings chief revenue officer Greg Karamitis. “This deal strengthens our ability to innovate in the golf space, and provides us with an opportunity to deliver fresh and exciting options for golf fans.”
Following completion, the Mustard Golf trading team will bring its live betting expertise to DraftKings, offering opportunities to improve the company’s live golf content.
In addition, DraftKings plans to leverage its own technology to further strengthen and enhance Mustard Golf’s pricing and operations, as well as optimize its overall golf performance.
Shares in DraftKings Inc (NASDAQ:DKNG) closed 0.55 per cent higher at $38.14 per share in New York Tuesday.