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TKO agrees deal to acquire Endeavor sports assets

25th October 2024 9:59 am GMT

Endeavor Group has agreed a deal to sell IMG and other sports assets to TKO Group Holding (TKO) in an all-equity transaction.

New York-listed TKO, which is majority owned by Endeavor, will acquire IMG, Professional Bull Riders (PBR), and On Location for $3.25 billion, adding to its existing UFC and WWE businesses.

Endeavor announced plans earlier this year to divest non-core assets, including IMG and sports betting solutions provider OpenBet, as part of the acquisition of Endeavor [...]

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