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William Hill targets iLottery market with NeoGames acquisition

7th August 2015 7:14 am GMT

London-listed betting and gaming operator William Hill has acquired a stake in iLottery solutions provider NeoGames.

William Hill has acquired a 29.4 per cent stake in NeoGames for a total cash consideration of US$25m, with an option to acquire the remaining 70.6 per cent within five years.

Founded in 2005, NeoGames was a pioneer of online scratch cards before going on to develop a range of interactive lottery solutions for lottery rights [...]

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