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Betsson Acquires Playtech Powered Betfriends

4th May 2010 7:42 am GMT

In an effort to expand its online poker offering which accounted for just 10% of total gross profit during the first quarter of 2010, Swedish gaming operator Betsson has announced the acquisition of Malta-based poker operator Betfriends.com.

"This transaction is a step in order to change Betsson's trend in poker, as the poker business has shown a negative trend for some time," said Pontus Lindwall, Betsson CEO and President.

Betsson will acquire Betfriends for an undisclosed base [...]

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