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Better Collective enhances social responsibility with stake in Mindway AI

20th September 2019 8:06 am GMT

Stockholm-listed iGaming affiliate Better Collective has acquired a 19.99 per cent stake in Mindway AI, a Danish software provider that uses artificial intelligence to detect early signs of pathological gambling behavior.

Better Collective will pay DKK4.0m (approx. €535,000) for the minority stake and has also agreed to acquire the remaining shares in Mindway AI for DKK20m if certain performance targets are met.

Better Collective is also providing a loan of DKK4m to the company, which provides early detection [...]

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