Australian gaming supplier Aristocrat Leisure has launched its free-to-play casino app Heart of Vegas for iPhone, following the success of the app on Facebook and iPad.

The game was first launched on Facebook in 2013 and for the iPad in September 2014, proving remarkably popular on iPad, where it has ranked among the top fifteen overall top grossing apps and top five top grossing casino apps in the US market.

“Aristocrat is focused on delighting social game players with great content,” the supplier’s chief digital officer Craig Billings commented. “Heart of Vegas has been a success by bringing our world class games to players on Facebook and on iPad.

“The success of the iOS app on iPad and now on iPhone provides clear evidence of the growing importance of social and mobile gaming to Aristocrat's broader strategy.”

The app features free-to-play variants of a number of Aristocrat’s most popular land-based slot games, with 11 currently available and more to follow in the near future.

It was developed by Aristocrat’s social and mobile gaming subsidiary Product Madness, which it acquired in November 2012. An Android variant of Heart of Vegas is planned for launch in the near future, the company added.


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