UK betting systems supplier A Bet A is bringing to market a new fantasy football product for UK and Irish retail bookmakers, through the launch of its MegaFan Manager game.
MegaFan Manager will allow shop customers to use their skill and knowledge of this summer’s Euro 2016 football tournament to pick a team of 11 players with a budget of £100m. The game will initially be available only for this tournament, though there are plans to make it available permanently should the launch be a success.
The game will be operated in the UK through Betting Limited’s pool betting licence and uses Opta Sports data to provide the latest information on players and matches.
“Daily fantasy sports games are enjoying huge success online around the world and we’re excited to now be able to deliver such a popular product into Britain’s betting shops for the first time,” A Bet A operations manager Jason Hardman explained.
“Our aim has always been to breathe new life into those shops with compelling content and we firmly believe a game like MegaFan Manager will not only interest existing customers but appeal to a new generation too.
“It is a risk-free, plug-and-play product with no fees for our existing customers, and it involves a simple integration for those using other EPOS systems should they want it,” he added.
MegaFan Manager will be available in around 1,000 shops during its initial roll-out, and will be supported by printed coupons and on-screen statistics.
Customers will be able to check how players in their team have performed at the counter of participating betting shops, or via the Megafan.bet site.
If the Euro 2016 launch is a success, A Bet A has plans to launch MegaFan Manager full-time ahead of the Barclays Premier League’s 2016-17 season, with scope to make it available online, before expanding the range of sports covered in the game.