Swedish casino games developer NetEnt is preparing to launch a new branded slot game based on the blockbuster film Jumanj: Welcome to the Jungle.

The game is being developed under license from Sony Pictures Consumer Products and will be rolled out later this year.

Starring Dwayne 'The Rock' Johnson, comedian and PokerStars ambassador Kevin Hart, Jack Black and Karen Gillan, the film has generated more than $676m in box office sales.

It is a sequel to the first Jumanji film, released in 1995 and starring Robin Williams, which has become renowned as a classic family film.

The Jumanji: Welcome to the Jungle slot will join other titles such as Planet of the Apes, Guns N' Roses and Motörhead Video Slot in NetEnt's branded content portfolio.

"Being able to secure a deal for another high-profile title showcases the moves we're making in diversifying our roster of games," NetEnt chief product officer Henrik Fagerlund said.

"The original Jumanji movie, which debuted in 1995, remains a moviegoer favorite and continues to demonstrate its cross-generational appeal more than 20 years later," he explained. "Also, with the recent release of the new film, the Jumanji brand is more popular than ever. We're excited for the game launch in 2018."

Shares in NetEnt AB (STO:NET-B) were trading down 1.62 per cent at SEK44.96 per share in Stockholm Friday morning.

 

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