Playtech has been steadily investing in its slot development capabilities by building an armory of nine in-house game studios. The latest release from its Sydney-based studio GECO Gaming marks the supplier’s first mobile slot title to be optimized for play in portrait mode.

Recent innovations in slot games have centered on the game’s mechanics and features, but the latest trend has been to enhance the player experience through portrait-first games.

Any recent visitor to London’s ICE expo will have seen just how competitive the casino supplier industry has become. Aside from industry leaders such Microgaming and upcoming suppliers like Red Tiger Gaming, the industry is awash with new, smaller developers that are looking to create unique and niche games. This is driving innovation, particular as players are increasingly using mobile as their preferred gaming format.

This is reflecting wider changes in consumer habits, where portrait is becoming the mode of choice for smartphone users, whether that is for taking a selfie, using Instagram, or playing games. People just don’t want to turn their phones to the side any more, it seems.

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