DraftKings is to broadcast advertising through sports stadiums’ wireless networks after sealing a partnership with consumer engagement solutions provider SignalShare.
The daily fantasy sports (DFS) operator described the partnership as giving it an “unparalleled” opportunity to reach fans during major sporting events. Using stadiums’ wireless networks, the SingnalShare consumer engagement platform allows advertisers to place their content in front of fans via mobile devices during games.
It will see every fan that logs onto the network sent [...]
