Empowering LatAm iGaming operators with Fast Track

Fast Track Americas managing director Jean-Luc Ferrière discusses the company's focus on the Americas, its performance and future expectations.

How is the Colombian market evolving, and what makes it stand out in Latin America?

The Colombian market is on an impressive growth trajectory, largely due to a robust regulatory framework that has been in place for a number of years. This stability is key to both industry and consumer confidence and provides a solid foundation for innovation and expansion. Colombia is setting a regional benchmark for regulatory practices, fostering a safe and vibrant iGaming environment.

How is Fast Track's technology performing in Colombia, and what are your future expectations for the market?

Our CRM solutions have been exceptionally well-received globally, and Colombia is no exception. Our foundation is built on deep industry knowledge, allowing us to deliver personalised, engaging player experiences like no other. With our Miami office established to offer localised support, we're excited about deepening our commitment to operators in the region, adapting our technology to meet evolving market needs, and driving the future of CRM in iGaming here.

In an industry where efficiency is a key success factor, how is Fast Track helping to improve the productivity of operators in Colombia?

As you said, productivity is key in a competitive market. Our CRM platform uses deeply embedded AI to automate and scale operational tasks and streamline the management of campaigns and player interactions from one central system. This not only saves time, but also allows partners to focus on creativity and growth. The use of these types of technologies at the core of our platform, enables real-time data analysis and the generation of truly personalised content and drastically reduces the need for manual intervention, improving operational efficiency.

In particular, Generative AI enhances our platform's ability to create tailored marketing content in the player's preferred language, ensuring that every interaction is personalised. We're making it super easy for operators to access powerful AI tools, enabling them to maximise productivity and spend more time on creative strategies to stay ahead of the game.

This level of automation and personalisation helps operators in Colombia work more efficiently and focus on strategic initiatives while maintaining a highly engaging player experience.

Personalisation is key to standing out in the competitive iGaming market. How does Fast Track ensure a superior personalised player experience in Colombia?

We are all different, some people like their coffee with milk or black or with sugar, others prefer tea; equally, personalisation is key to creating memorable player experiences - our approach is to help our partners make each player feel unique. Using real-time data and advanced AI algorithms, our CRM platform enables our partners to tailor interactions, rewards and content to individual player preferences and behaviours.

This level of personalisation ensures that every player in Colombia feels valued and engaged, leading to higher retention rates and player satisfaction. By continually refining our personalisation capabilities, we aim to take the player experience to new heights and differentiate our partners in the iGaming market.

Looking towards the future, how does Fast Track plan to innovate and evolve its CRM solutions for the Colombian market?

Our vision for the future remains as it always has been - to digitalise the iGaming industry and deliver the first self-learning engagement platform. Along this path we will continue to solve key problems and real day to day challenges for operators in the igaming industry. We have an internal mantra that 'there's always a better way' and we look for problems that we can solve better than anyone else with innovative technology.

We have a range of new AI-powered features and deeper integrations with gaming platforms that help increase personalisation while delivering efficiency. By closely monitoring market trends, regulatory changes and player behaviour, we stay ahead of the curve and provide operators with the tools they need to succeed in a rapidly evolving landscape.

The 25th anniversary of GAT Cartagena is a significant milestone. What does this mean for Fast Track and the industry at large?

GAT Cartagena's 25th anniversary highlights the resilience and growth of Latin America's gaming industry. It emphasises the importance of platforms that foster dialogue, innovation, and collaboration. We’re thrilled to be part of this vibrant community, contributing to its development and success.

Fast Track will be showcasing its leading CRM solution at GAT Expo Cartegena 2024, which takes place in Cartagena de Indias, Colombia, between April 9-11th.