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Feature: Growing old gracefully

13th June 2012 9:47 am GMT

Alex Payne, the new chief marketing officer at PokerStars, is a brave man. Of course, the attraction of working for a major global brand that is expanding all the time is clear. As is the attraction of its significant marketing budget, reported to be around the £100m mark.

But, from a marketing perspective, what is not so attractive is the loss of its biggest market and around 20 to 25 per cent of its customers [...]

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