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Feature: Kristof Fahy on Romancing the Ladbrokes Brand

1st June 2016 7:22 am GMT

Ladbrokes’ chief marketing officer Kristof Fahy is preparing for his first major test at the operator with Euro 2016 on the horizon. Here he explains to Gaming Intelligence his plans for establishing Ladbrokes as the first choice for consumers.

After years of underperformance Ladbrokes has finally begun to show signs of recovery under chief executive Jim Mullen. In the first quarter of the year the operator posted an 11 per cent increase in net [...]

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