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Feature: Lottoland looks to capitalise on rising UK lottery prices

7th November 2016 7:00 am GMT

Lottoland’s success with its bet-on-lotteries concept has already attracted the ire of UK National Lottery operator Camelot. Lottoland UK managing director James Easterbrook and Home agency’s Nick Harrison explain how their new ad campaign is set to further boost UK operations.

The EuroMillions is run by ten operators across nine countries: the UK, France, Spain, Austria, Belgium, Ireland, Luxembourg, Portugal and Switzerland, and is the world’s biggest lottery in terms of sales.

In the [...]

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