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Feature: Taking marketing beyond advertising

27th September 2011 7:40 am GMT

Consider this: blanket bans on advertising in the betting and gaming industry, such as those seen in Poland and the Czech Republic, over the long term, could benefit the industry by cutting unnecessary costs, leading to an increase in profits.

Heresy you cry, and well you might. Why would operators pour millions of pounds, dollars and euros into advertising every year if simply stopping it and cutting the unnecessary expense is more beneficial? Advertising brings [...]

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