Yip Je Choong, senior vice president commercial APAC for Reed Exhibitions (RX), highlights how G2E Asia 2026 continues to attract strong international participation and deliver high‑value business engagement.
Reflecting on the 2025 edition, what stood out to you most in terms of the international participation and the business value generated at the event?
In 2025, we welcomed 5,851 industry professionals from over 90 countries and regions, reflecting the global reach of our event. While attendance numbers are important, we focus equally on the quality and commercial value of engagement, ensuring that every interaction delivers meaningful business opportunities for exhibitors and a valuable experience for visitors alike.
Our exclusive Privileges Program, invitation-only for senior management and key decision-makers, plays a key role in this. In 2025, 438 members from 25 countries and regions joined the program, enabling high-caliber networking, strategic discussions, and concrete business outcomes – both for buyers seeking new solutions and exhibitors looking to connect with serious buyers. This combination of top-tier attendees and deep engagement underscores the event’s strong impact across the industry, which we continue to enhance each year.
With many operators taking a more cautious approach to capital investment, how does G2E Asia help suppliers connect with buyers who are actively evaluating new solutions?
Exhibitors can expect to meet senior decision-makers across the gaming, entertainment, and integrated resort sectors, generating qualified leads, procurement inquiries, and strategic partnership opportunities. Some leads may result in immediate purchasing decisions, while others may develop into medium- or long-term collaborations.
As the industry continues to evolve, what key technology trends are expected to shape the gaming floor in the coming years?
Operators across the Asian integrated resort sectors are investing heavily in gaming floor upgrades and digital innovations, reflecting a focus on operational efficiency and enhanced guest experiences. In this fast-moving industry, we make sure the latest trends are reflected at our events, providing suppliers with a platform to showcase solutions that drive both efficiency and revenue.
G2E Asia 2026 features the theme “AI, Robotics, and New Digital Innovations for the Gaming Floor”, with exhibitors presenting the latest technologies and solutions. Attendees can expect to see gaming floor upgrades, digital tools, and advanced operational solutions on the show floor, offering a firsthand view of how the sector is evolving and where investment is focused.
Macau has undergone significant transformation in recent years. How do you see its position evolving within Asia’s broader gaming and entertainment landscape?
Macau has long been recognized as the central hub of Asian gaming, with a vibrant and dynamic gaming landscape. In recent years, the city has evolved beyond traditional casino offerings to provide entertainment for consumers of all ages, reflecting broader trends across the region.
With G2E Asia approaching as a joint event with Asian IR Expo, the combined show brings together a diverse range of exhibitors and business functions, creating new and unseen opportunities for the industry while reinforcing Macau’s continuing leadership in Asian gaming and entertainment.
Can you provide an insight into this year’s conference key topics?
This year’s G2E Asia Conference will focus on key trends shaping the industry, with each day dedicated to a specific theme: Asian Gaming Market Forum, Technology and Innovations for Gaming, and IAGA Best Practices Institute, highlighting emerging trends and innovation.
Beyond the exhibition itself, what types of networking and experiential elements can attendees expect during this year’s event?
This year’s edition will showcase the event’s theme, “AI, Robotics, and Digital Innovations for the Gaming Floor”, across the show floor, with special zones on Gaming Development and Display for Gaming, along with emerging trends explored in Tech Talk.
In addition to the usual opening ceremony and other core activities, networking events will take place in a dynamic robot-powered networking area, featuring a robot bar, a robot-powered band, and interactive experiences, offering a truly unique and futuristic environment for attendees.
As preparations continue for G2E Asia 2026, what message would you like to share with the global gaming and integrated resort community?
As we prepare for G2E Asia 2026, we’re focused on creating an experience that goes beyond just showcasing the latest innovations. Our goal has always been to provide a platform where industry leaders can connect, discuss emerging trends, and build lasting partnerships that will shape the future of the industry.
We look forward to welcoming everyone and continuing to be the platform for the Asian gaming and entertainment community.
With 28 years of experience in the commercial function, Yip Je Choong (pictured above right) has led numerous transformation projects across Asia Pacific, where he helped organisations achieve higher sustainable growth and profit margins. Je Choong has also drove change within teams, to encourage the adoption of ‘customer value led’ approaches, through his coaching and knowledge sharing techniques.
Je Choong carried with him a vast experience spanning the express logistics, manufacturing, advertising, and education industries before joining RX in 2014 as its APAC Revenue Management Director.
Je Choong is currently the Senior Vice President Commercial APAC where he’s responsible for mergers and acquisitions and commercial excellence programmes. He also oversees the RX business in Singapore, Indonesia and Thailand.
Je Choong’s passion is in data analytics which he frequently uses to tell stories and solve business challenges.
Gaming Intelligence is a media partner for G2E Asia 2026, which takes place on 12-14 May at The Venetian Macau
