Since January 2020 PENN Entertainment has committed itself to more than $4.5 billion in acquisitions and partnerships in the North American sports betting sector.
The gamble on Barstool didn’t pay off and now the company has bet the house on its deal with ESPN. With PENN’s share price languishing at post-pandemic lows, shareholders will want the launch of ESPN BET to start bringing a return on all of that spending.
Under the 10-year strategic alliance with ESPN [...]