Login/Register
Red Tiger
Red Tiger
Pariplay
BigTimeGaming

The future is now for personalisation

18th August 2017 6:35 am GMT
SBTech

SBTech head of online Gregory Karaolis explains why personalisation is now a vital component of online marketing for iGaming operators.

Anyone who spends even a short amount of time online these days simply cannot ignore the ubiquity of personalised offers and promotions.

Whether idly flicking through Facebook on a phone or reading news sites on a laptop, potential customers are continuously exposed to ads and information that appears to have been specifically [...]

Continue reading

Subscribe for full access to Gaming Intelligence including premium news content, feature articles, news archive, company profiles and more. Includes subscription to the print edition of GIQ magazine and postage.

Subscribe

Already a subscriber or registered user? Login

Skywind
EveryMatrix
Greentube
Pragmatic Play
Hot 50
Playtech
BigTimeGaming