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To Be or B2B, or Maybe Even B2G

25th January 2010 10:35 am GMT

Danske Spil's move into online gaming via its deal with PartyGaming shows that state-owned lottery providers can be a profitable partner rather than a formidable competitor, setting the scene for battle amongst the industry giants for a slice of this lucrative pie.

 

Denmark's new gaming legislation has allowed the lottery provider to add poker and other casino games to its sports betting and lottery operations. Its new business mirrors similar moves by the government-owned [...]

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