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Opinion News

Opinion: Delasport enters the UK market and shares more about its market availability strategy

Delasport is on a fast track to achieving a global leader position. In the last nine months, the company entered and fully complied with eight [...]

6 mins read

What bettors are playing at the casino, and how to cross-sell between them

Cross-selling between sportsbook and casino players is a crucial marketing avenue for operators looking to increase their ROI. But what are the differences between the [...]

12 mins read

Ronnie O’Sullivan and Delasport: A strong partnership that yields a cross-channel campaign

Is a brand ambassador worth the investment? Why and how to choose the right ambassador for your brand

Earlier this year, Delasport partnered up with the [...]

9 mins read

TruNarrative offers compliance automation

TruNarrative aims to make regulatory failings history with its smart platform and tailored approach, says Head of Gaming Adam Doyle

The millions of pounds in fines [...]

7 mins read
Greentube CEO Thomas Graf

The importance of heritage within Italy’s gaming market

Having made two recent acquisitions to strengthen its foothold in Italy, Greentube CEO Thomas Graf offers an overview of the country’s gaming landscape, which he [...]

6 mins read
Erik Nyman EveryMatrix

Life in the fast lane – three lessons learned while launching in the hyper growth US market

Erik Nyman, President Americas, EveryMatrix, gives an exclusive insight into his experiences since setting up a new office in Miami and how a new wave [...]

8 mins read

Advertising fraud in iGaming and how to fight it

ADEX explains how iGaming companies can protect its campaigns smartly and find a way to shield themselves from the ad fraud upcoming threats

Talking about the [...]

6 mins read

Relax Gaming discusses latest release Money Cart 2 Bonus Reels

Designed specifically for the UK market where it has just gone live, Relax Gaming’s Money Cart 2 Bonus Reels is the latest instalment in the [...]

5 mins read

iSoftBet-Betsson and Piggy Bank Megaways

iSoftBet director of commercial strategy Michael Probert and Betsson Group head of games Paul Malt discuss the recent collaborative launch of Piggy Bank Megaways.

How did [...]

10 mins read

Fighting affiliate scams with anti-fraud mechanisms and strategies

PartnerMatrix CEO Levon Nikoghosyan explains how the company's affiliate marketing software platform can help affiliates and operators steer clear of fraud.

The industry (and company) I [...]

6 mins read

The promises and challenges of a regulated Germany

Aspire Global’s chief business development officer Paul Myatt explores the possibilities of the newly regulated German market as well as its impact on the wider [...]

6 mins read

Creating and executing an optimum release strategy in a competitive market

As iSoftBet prepares to launch its flagship game for 2021, Moriarty Megaways, four of the company’s leaders discuss their release strategy

Cutting through the many hundreds [...]

7 mins read
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