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Paddy initiates legal action against London 2012 organisers

25th July 2012 12:11 pm GMT

Irish bookmaker Paddy Power has initiated legal proceedings against London 2012 Olympic Games organisers, London Organising Committee of the Olympic Games and Paralympic Games (LOCOG).

The company said that it has instructed its legal representatives to seek a court order against LOCOG after outdoor advertising company JCDecaux was instructed to remove the bookmaker’s latest advertising campaign from high profile poster sites around London.

In yet another tongue-in-cheek advertising ploy by the bookmaker, the Paddy Power billboards states: [...]

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