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Cherry prepares for UK expansion after licence approval

14th November 2016 6:23 am GMT

Swedish gaming operator Cherry is to expand its presence in the UK market after securing an operating licence for a number of iGaming brands via its PlayCherry subsidiary.

The UK Gambling Commission (UKGC) has awarded PlayCherry licences for casino, real and virtual sports betting and gaming technology, allowing the company to roll out its Cherry, Euroslots and Sunmaker brands for UK customers.

The operator, which also holds Curaçao, Malta and Schleswig-Holstein licences, [...]

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