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Swedish government warns operators to reduce “aggressive” marketing

6th February 2019 7:16 am GMT
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Sweden’s Minister for Public Administration Ardalan Shekarabi has called a meeting with newly licensed operators in the Swedish market to find a solution to the “aggressive” advertising currently being conducted.

Minister Shekarabi has invited all license holders to a meeting on 14 February to find a solution under the country’s newly introduced gaming regulations.

The law states that moderation should be observed when advertising gambling, with one of the goals of the re-regulation of the market to [...]

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