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Sweden: Lottery Inspectorate loses fight against advertisers

2nd December 2010 8:31 am GMT

The editors of Swedish national newspapers Expressen and Aftonbaldet are celebrating a decisive victory after the country’s Supreme Administrative Court ruled that the advertising of foreign gaming companies betting odds is protected under the Freedom of Press Act.

In its rulings of November 30th (case numbers 3583-07, 3582-07, 2208-09 & 6608-07), the Supreme Administrative Court stated that odds comparisons and advertising by foreign gambling companies in Aftonbaldet and Expressen should be considered to constitute editorial material [...]

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