New York Governor Kathy Hochul has signed legislation to enforce responsible gambling messaging in sports betting advertising.

The legislation signed by the Governor on Tuesday (October 1) builds on existing laws to explicitly state that all advertisements for gambling and sports betting must include warnings about the potential harmful and addictive effects of gambling.

Advertising for online sports betting was previously not covered by the law, although New York State Gaming Commission rules governing responsible gambling did apply.

“Protecting New Yorkers from the dangerous and addictive effects of problem gambling and sports betting is vitally important for the prosperity of our great State,” Governor Hochul said. 

“I want New Yorkers to be able to safely enjoy the activities they love, while proceeding with caution when necessary. I’m confident that with the signing of this new bill, New Yorkers will have easier access to the safety resources they need to better protect themselves from the grips of addiction.”

In addition to enforcing responsible gambling messaging in ads, the legislation (S1550/A1118) also requires the State Gaming Commission to cooperate with the Commissioner of Addiction Services and Supports to ensure that all advertisements for gaming activity provide a problem gambling hotline number.

“New York residents have access to various gambling options, including casinos, racetracks, the lottery and sports betting platforms like FanDuel and DraftKings. It’s essential that users are informed about the risks of addiction and know where to seek help if needed,” said New York Senator Leroy Comrie.

“While revenue for the State is certainly important, promoting responsible gambling and safeguarding our communities is also critical. I thank my colleague Assemblymember Clyde Vanel for working with me and our colleagues to get this passed, and Governor Hochul for signing this bill into law.”

Brian O’Dwyer, chair of the New York State Gaming Commission, added: “New York State recognizes the importance of responsible gaming practices and has strong safeguards in place to protect and educate bettors. 

“While the Gaming Commission already requires sports wagering operators to include problem gambling messaging on all advertisements, we are encouraged that this common-sense measure has been codified into state law. By signing this bill, Governor Hochul continues to deliver smart and responsible gaming policies that help support our State.”