Gibraltar-based lottery betting operator Lottoland has launched a new hourly draw product offering jackpots of up to £160m.

The hourly draws launch under Lottoland's new GO! brand and offer jackpots matching those of the largest global lotteries, with the operator leveraging its proprietary insurance infrastructure to launch the product range.

The first product rolled out under the brand umbrella is EuroMillionaire GO!, which allows customers to win the level of jackpot offered by the EuroMillions draw.

Each ticket costs £2.50 and features Lottoland's new 'match no numbers' prize tier, where those that fail to predict a single number will have their entry fee refunded.

EuroMillionaire GO! will be followed by the launch of 6/49 GO!, a draw featuring a jackpot matching Germany's Lotto 6aus49 prize pool.

"Our players are always on the go so we have developed an instant win product to meet their needs," Lottoland chief executive Nigel Birrell said.

"We know also many people are fed up with traditional lottery matching no numbers week in, week out and having an unrewarding experience. So, the gamechanger for players is our additional 'match no numbers' prize tier, stacking the odds massively in favour of the player over traditional lotteries.

"Lottoland is all about delivering innovation and giving a more rewarding experience so believe strongly players will see the value and convenience of our revolutionary new GO! range," he explained.

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