Sports data supplier Sportradar has taken a major step in the US market with the acquisition of Minnesota-based SportsData LLC.
SportsData provides real-time data on over 20,000 live events across American Football, Baseball, Basketball, Ice Hockey, College Sports, Golf and NASCAR to clients including Google, Bleacher Report, Cantor Gaming and Bloomberg Sports.
The acquisition enables both companies to offer their clients a combined product portfolio ranging from real-time scores and play-by-play data feeds, to multi-platform hosted solutions, live odds, and virtual games. They will also seek to build on relationships with sports federations by offering Sportradar’s fraud detection and prevention system and by entering into data distribution partnerships.
Sportradar chief executive Carsten Koerl described the acquisition as "another important milestone in our endeavor to become the world’s leading global service provider for sports content and information".
"With its state of the art infrastructure and its focus on technology, SportsData perfectly matches our strategy of continuously investing in technology and development to provide our customers with an unrivalled product and service quality," said Koerl. "The entry into the US market will not only fulfill our customers’ demand for comprehensive international content around the clock, but also prepare Sportradar Group even better for playing a leading role in the dynamic market for sports services."
SportsData chief executive Rob Phythian added: "Our shared focus on technology and scalable solutions as well as our complementary product offering, customer portfolio and geographic presence make this a perfect partnership. We strongly believe in the continued growth of the US sports market, as well as globalization of both US and international sports, and are convinced that SportsData can support Sportradar’s ambitious growth targets."
The financial terms of the acquisition of were not disclosed.