Strategic partnership with Atlas Experiences combines innovative digital game development with once-in-a-lifetime experiential prizes
Merv Digital Solutions is bringing once-in-a-lifetime experiential prizes to its eInstant and iGaming content through a partnership with Atlas Experiences.
The exclusive global partnership brings together Atlas Experiences’ expertise in creating once-in-a-lifetime travel, entertainment and live game show experiences with Merv Digital’s creative game development capabilities and growing presence within the digital gaming marketplace.
“This partnership represents an exciting opportunity to bring Atlas Experiences into the rapidly growing iGaming and eInstant space,” said Derek Gwaltney, founder and CEO of Atlas Experiences. “We believe experiential prizes can drive engagement, loyalty and excitement among players in a completely different way.
“Together with Merv Digital Solutions, we can create games that give players the opportunity to win unforgettable trips and once-in-a-lifetime Winning Moments while helping gaming operators differentiate their content.”
Merv Digital Solutions CEO Merv Huber commented: “This partnership with Atlas Experiences represents an exciting opportunity to redefine how players interact with iGaming and eInstant content. By combining our creative development expertise with Atlas’ experiential rewards, we’re creating games that can stand apart in an increasingly competitive market.
“Players are looking for new ways to engage, and together we can provide operators with innovative content that creates excitement and stronger connections with their players.”