Denmark’s former monopoly operator Danske Spil has acquired licensed Danish iGaming brand TivoliCasino.dk from amusement park operator Tivoli.
Danske Spil has taken over operation of the site after paying an unspecified amount for the assets related to the online brand, as well as agreeing to royalty payments to Tivoli over the next 10 years for use of the brand.
“In 2012 Tivoli established the online casino site TivoliCasino.dk, which quickly gained market share in a growing online casino market,” explained Tivoli CEO Lars Liebst. “It was a natural step for Tivoli to enter into this industry, as the Tivoli Gardens have offered games within its physical settings for more than 100 years.
“With Danske Spil, Tivoli has found a strong partner which shares our values, and possesses the qualifications needed to grow the brand further in a highly competitive market. We are convinced that the combination of Tivoli’s brand and Danske Spil’s commercial skills, will secure the continued growth of TivoliCasino.dk.”
Danske Spil CEO Susanne Mørch Koch commented: “The partnership with Tivoli makes great sense for us at Danske Spil. Like Tivoli, we are a brand the Danes know, and like Tivoli, our goal is to entertain and delight the Danes in a good and responsible way. Our core competencies are games. We can use it to develop Tivoli Casino, and take it to the next level for the benefit of both players and our new partnership.”