Paddy Power’s Australian subsidiary Sportsbet has signed a two year deal to become the official betting partner of Australian football club Newcastle Jets and National Rugby League side Newcastle Knights.
Sportsbet signed the sponsorship deal with Hunter Sports Group, owner of both of the New South Wales-based teams.
The two-year sponsorship deal will see Sportsbet benefit from brand coverage through stadium signage, online advertising and member promotions. Both the Knights and Jets plays their home games at [...]