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Betfair launches new web tool as price war heats up

5th March 2012 11:10 am GMT

Betfair has launched a new web tool which enables customers to view its own prices and place bets on the company’s betting exchange while they are browsing the websites of its competitors.

Betfair Everywhere is a Google Chrome extension which uses keyword technology to overlay Betfair’s odds on the websites of its competition. The add-on will also allow customers to view Betfair odds and place bets while they are browsing other selected sports content websites.

“Betfair Everywhere [...]

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