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Betfred signs integrated mobile betting deal with InfoMedia

25th June 2012 8:44 am GMT

Independent bookmaker Betfred has signed a deal to deliver integrated gaming and betting services to mobile agency InfoMedia, holder of exclusive deals with a number of UK mobile operators including Orange and T-Mobile.

Betfred.com will work with InfoMedia to insert Betfred odds across applicable services to cover all major sports such as football, racing, rugby, tennis and Formula 1.

“This is a ground-breaking deal for the mobile industry and a very exciting evolution [...]

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