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Betfair invests in real-time analytics

13th July 2012 4:41 am GMT

Aiming to provide a better experience for its customers, Betfair has increased its investment in real-time analytics through a deal with Massachusetts-based StreamBase Systems.

Betfair will utilise StreamBase’s Complex Event Processing (CEP) platform which will integrate distributed real-time event flows into the Betfair cloud platform.“CEP is a key enabling platform for next-generation, real-time analytics,” said Alex Kozlenkov, Betfair’s head of research. “A combination of StreamBase with Betfair's distributed Event Processing Network will [...]

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