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ASA bans “offensive” bet-at-home.com advertisement

5th September 2012 8:48 am GMT

The UK Advertising Standards Authority (ASA) has banned an advertisement for BetClic Everest Group subsidiary bet-at-home.com which was found to be offensive for making a crude comparison between the game of handball and a woman’s breasts.

A banner ad for an unofficial fan website for London football club Charlton Athletic, Charltonathletic-mad.co.uk, featured the text: “LIFE IS A GAME!” alongside three consecutive changing images. The first image showed a woman's naked midriff, the second showed a man's [...]

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