Deal marks the next step in bet-at-home’s player engagement strategy, as the operator continues to deepen the player experience
Fast Track has agreed a deal to provide its player engagement solution to enhance bet-at-home’s sportsbook and casino offering.
Fast Track gives bet-at-home a single real-time customer model, enabling the operator to scale its player engagement, gamification and loyalty strategies, and build a gameplay intelligent bonus strategy from one connected platform.
bet-at-home also uses Fast Track AI to power fully agentic CRM workflows, allowing its team to work with the platform in natural language and delegate end-to-end CRM tasks to AI agents.
“We needed a platform built for the realities of operating in regulated European markets, with the data foundation and agility to engage players consistently across our brands,” said bet-at-home head of operations Andreas Hackl. “Fast Track gives us exactly that, and we are excited about what this partnership will let us build for our players.”
Fast Track co-founder and CEO Simon Lidzén added: “bet-at-home has built one of European betting’s most recognised brands over more than two decades, and across exactly the kind of regulated, competitive markets Fast Track was built for. We are looking forward to the work ahead together.”
Shares in bet-at-home.com AG (ETR:ACX) were trading 1.87 per cent lower at €3.15 per share in Frankfurt Wednesday morning.