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Betfred integrates live odds into social football game

12th October 2012 7:43 am GMT

We R Interactive has integrated Betfred.com’s sports betting platform into the company’s I AM PLAYR social football game, allowing players to place virtual bets on real sporting events.

In the game, users play the life of a professional footballer. The game fuses live action video, interactive story-telling and first-person perspective 3D game play to create an original narrative, where the storyline is dictated by the player's decisions and actions both on and [...]

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