Sports broadcaster and data provider Satellite Information Services (SIS) has entered the Bulgarian market together with Intralot, providing retail bookmakers with access to live SIS broadcasts featuring greyhound racing and virtual events.
Approximately 700 betting shops in Bulgaria will initially benefit from the SIS2 channel, which was developed in 2011 for the retail market outside the UK and Ireland.
SIS and Intralot have already worked together to push services into retail outlets in Greece and Russia, with [...]
